Have you ever wondered why some books are packaged with a soft toy or stuffed animal and others aren't? What makes that book ripe for a toy or plushie?
Books that might be a good fit for a plushie have a distinctive character, are part of a popular series or a single title that has an expanding lot of readers. But who gets those gears turning? The author or the agent?
The link tells the story of how one agent negotiated a plushie for one of her clients. The making of a plushie by Tracy Marchini